What's the Story?

Every week, we attend an all-clinic meeting to report our weekly progress, cheer each other on, share our endeavors to reach success in our companies, and get valuable advice and insight from guest speakers and panels of professionals in our field of work. I am excited by, and look most forward to, the speaker portion of the evening—most of them are past A2SPARK digital summer clinic graduates, or affiliates. This week's panel included: Jorel McCree, Dentsu Aegis; Chad Wiebesick, VP Marketing, Washtenaw Convention and Visitors Bureau; Eric Wortman, Google; and moderator Kim Brown, DUO Security

Discussing this week's topic, Launching your Career in Digital, the panel offered guidance on everything from: steps to take after graduating from the clinic, how I can be a good fit for a team and company, how to make sure that the company and team is a good fit for me, and important standards and expectations of hiring managers in these associations. 

One of my favorite portions of the night was on storytelling. Wortman explained it in terms of a Swiffer. The commercials and advertisements you see for this product always tell a story: The consumer has a problem—in this case, a filthy nasty mess on the floor—the Swiffer is presented as the solution, cleaning it up and making everything better, all told through this relatable and relevant story, tailored to the consumer. It's not a new thought or lesson—storytelling is used a lot in what I do—but what I take away from these meetings sometimes, is simply a fresh perspective on things, and critical reminders of how these methods contribute to the experience as a whole. Wiebesick's take this subject struck me most. While presenting the amount of "likes" to the room; 100; 1000; 100,000; he realized that some of the people in the room's eyes were glazing over and losing interest in his presentation. Reevaluating his method of reporting the post's success, he approached it differently in his next presentation, displaying the comments on the post, where people all told stories about why they loved that post, tagging friends and family, and expressing joy. This resonated more deeply, and connected with the audience on a more human level, showing the power of storytelling. 

There's always something fun, new, and thought provoking that I take away from these meetings, and I look very forward to the next. I feel so fortunate to be a part of this incredible experience this summer, and also to be doing what I truly love for a living, in many different ways. It took me a long time—much too long—to realize how important it is to do what you are passionate about. That's my story, and I'm sticking to it. 


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