Defining and Targeting Business Audience

Over the last week, I have been researching various methods to identify our key audience, and potential new visitors, and creating concept maps to define specific demographics. This week we will be running AD campaigns on Social Media to concentrate our efforts on this market. I'm learning a lot about strategic marketing, and the importance of nailing down, and reaching the target customer base.

By fine-tuning the different ways the audience would use our product, and in what particular situation they would enjoy it, allows us to develop relevant advertisements aimed specifically towards them. Once this information is determined, I will then be able to design to a meaningful and thoughtful concept!

It's fun being on the think-tank end of things! Having involvement from beginning to end on projects makes this already incredible experience an even more advantageous and robust one, and will better prepare me for a bright future in Digital Marketing and Design. 


Popular posts from this blog

Keep Calm. ...and do Analytics.

Sketchy Business—My Design Process Part Two

An Experience of a Lifetime